Kinetik — Prisma Medios de Pago

Prisma VISA Headquarters · Buenos Aires

Client: Prisma Medios de Pago
Location: Buenos Aires, Argentina
Scale: 7 x 4 m LED surface across four motorized screens
Plinth's role: Design and engineering of the installation, including the image stabilization system
Technologies: Motorized LED screens, image stabilization, web content management
Services: Special Projects

Prisma processes billions of transactions a year, but its headquarters told a different story. Operating out of a restored historic building that was once a poultry market, the lobby felt still and quiet—a far cry from the real-time rhythm of the company within. The challenge wasn't just to add another screen, but to make the space move at the same speed as the brand. That’s how Kinetik was born: a 7 x 4 meter LED surface split across four motorized screens that slide up and down the atrium in synchronized choreography. The motion isn't just an effect; it’s an integral part of the narrative. As the screens move, the image stays locked in place thanks to a custom-built stabilization system, making the content appear to float in mid-air. Pulling this off meant bridging two worlds that rarely speak the same language: industrial motors and pixels. A fraction of a second's offset between the movement and the video was enough to break the illusion, requiring late nights of fine-tuning until everything moved as one seamlessly integrated piece. Behind the choreography lies a platform built for daily operations. The marketing team can schedule their own content via a web portal without relying on IT support, and the installation handles its own power cycles and recovery, ready to run every single day. The project was a finalist at the AV Awards and the 2025 CALA Awards.