Frontdesk - Libertador Business Center

A front desk for far more than just information

Client: Raghsa
Location: Ciudad de Buenos Aires, Argentina
Year: 2022
Scale: 4x1 dual-sided 4K videowall with custom digital signage software
Plinth's role: Installation design and engineering, including the software system
Technologies: Videowall, digital signage, app development
Services: Special Projects · Interactive Applications

For the Centro Empresarial Libertador, RAGHSA challenged us to build a large-scale videowall—not only to display which floors the building's major corporate tenants occupy, but also to bring art and dynamic energy to a colossal space. We created a solution using eight 75" 4K monitors arranged in a dual-sided 4x1 videowall. The real challenge wasn't the hardware, but the software. The client needed to quickly and easily update the directory of tenants, schedule video content to change seasonally, and automatically rotate displays three times a day (morning, afternoon, and night). Additionally, they required a quick way to broadcast community announcements across the panels. All of this had to align with the brand's design guidelines and be simple enough for any front-desk employee to manage effortlessly. To meet these demands, we bypassed off-the-shelf digital signage systems that fell short of the requirements and developed custom software. Today, the client can manage all updates and scheduling directly from a smartphone app, complete with automated power-cycling to optimize energy savings. The result is a sleek, design-forward installation backed by robust technology that delivers a tailor-made solution for the client.