Immersive Rooms
We design and install immersive rooms: spaces where image and sound surround visitors in 360 degrees. Created for museums, cultural centers, tourism initiatives, and private projects looking for an experience you feel with your whole body, not just watch.
An immersive room has no front and no stage: projections cover the walls and floor, while spatial audio completes the scene. Visitors step inside and become part of the story. We had the honor of creating the permanent immersive room at the Palacio Libertad in Buenos Aires—the largest in Argentina—as well as the rooms at the Guaminí Misión Interpretation Center in Puerto Iguazú and the Lola Mora Cultural Center.
What defines an immersive room
Three key factors determine the result: the space (the room's area, height, and shape), the projection and sound system covering it, and the projected content. All three are designed in unison: content is produced for the exact geometry of the space, and the system is calibrated so the image remains seamless and even across every surface.
A space built for rotating content
A well-designed room isn't tied to a single experience. At Palacio Libertad, the exact same room hosted shows on Quinquela Martín, The Little Prince, Manuelita, Pérez Celis, and Pinocchio. An immersive room is a versatile canvas: content can rotate, run seasonally, or change on a daily schedule. At Plinth, we give our clients complete mastery over complex setups using our museum and exhibition management platform, Device Control®, allowing staff to operate everything at the push of a button.
How we work
We survey the space and define the experience, design the projection and audio systems, produce or adapt the content, and then install, calibrate, and hand over a fully operational room with simple controls for museum staff. We also upgrade existing rooms to boost their performance, energy efficiency, and reliability, just as we did at Guaminí Misión.
Case studies
Lola Mora Cultural Center
San Salvador de Jujuy, Jujuy
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Museo del Deporte Santafesino
Rosario, Santa Fe
View casePalacio Libertad
360° surround projection room
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Defense of Paysandú Interpretation Center
Paysandú
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Jesuit-Guarani Cultural Interpretation Centre
Four areas of the interpretation center
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Museo de la Pasión Boquense
360° cinema inside a giant ball
View caseFrequently asked questions
There is no maximum size for an immersive room—it's strictly a budget constraint. The minimum space required to build an immersive room is 2.8 meters high by 4 meters wide and long. However, an ideal setup would be a room with 4-meter-high ceilings and 6-meter-wide walls. Ultimately, dimensions depend on expected attendance, viewing angles, and the exact experience you want to create for your audience. Get in touch with us to explore all the possibilities.
Yes, and it's a question we often ask when considering how the installation will be used. Clients frequently request the ability to update content independently. However, this often requires developing custom software to act as an interface between complex calibration tools and the user, ensuring that any newly uploaded content is valid and runs smoothly. We also offer content update services, available either bundled with or separate from our maintenance contracts.
Yes, we also create content for our immersive rooms. We write the scripts and produce the films, working with existing footage or shooting custom material. For the immersive room at the Lola Mora Cultural Center, we brought Lola Mora back to life through AI-generated video, recreating the work in her studio to deliver a truly striking moment for visitors.
Duration varies a lot depending on how people experience it (seated, lying on the floor, standing, or moving through), but the average run time is around 8 to 10 minutes.
Yes, we can add layers of interactivity and reactivity to the surfaces of an immersive room. These experiences are designed and lab-tested to achieve the desired effects, using different types of sensors as required by the project.
Let's talk about your project
Tell us what you have in mind. The assistant takes the first details and the team gets back to you.